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PliC Plastics

Pure Plastics approached us in 2011 through Franchising Plus (one of SA’s leading Franchise management companies). The company wanted to enlarge their footprint within South Africa and looked at the franchise model to do so.
We looked at their branding and found that the name did not appeal to the “modern” new home-owners.

We moved away from Pure Plastics and changed the name to PLiC (PLastic innovations Company) we now had a catchy name with more future potential; PLiC products, PLiC E-Commerce. As well as getting rid of the negative undertone of the word “plastic”.

The branding is bold, simple, playful and easy to recognise in a very busy shopping experience that most people endure when buying household goods. We however added a by-line “Your Local Plasticware Shop” to ensure the brand could slowly grow into the subconscious consumer mind. Once the brand has a large footprint this could be relooked.

OUR RECENT WORK

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Ceres Fruit Processors

Ceres Fruit Processors - Salience Branding and Web Development

Ceres Fruit Processors

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Ceres Fruit Processors

Ceres Fruit Processors approached us to assist them with their Brand and Design. They wanted more timeless approach. Modern with a touch of heritage as the Brand has been part of South African success in the fruit industry for 40 years.

The primairy Brand colours would be a way to differentiate them from the very clinical look most of their competitors brands have adopted. We wanted a human and African feel to the Brand. We have successfully done this through messaging and image. Again our signature clean to the point visuals show international quality with African flair.

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OUR RECENT WORK

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salienceLogoSmall

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

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Cape Town Grand Prix

Cape-Town-Grand-Prix

Cape Town Grand Prix

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Cape Town Grand Prix South Africa

Over 500 million viewers watch this Mega Event worldwide! It would return to our shores annually! Not only would this event grow positive awareness of our country as a tourist destination but re-introduce motorsport to our African continent and at the same time create a sustainable legacy linked to hosting mega sports events.

Our street circuit makes economic sense, we would continue to make use of the 2010 World Cup facilities, such as: Fan Walks, Transportation, Media Centres and most of all, our beautiful Cape Town Stadium on an annual basis!

Core to our strategy is ensuring we able to make this experience accessible to the many motoring fans in our country. This we intend realizing by partnering with local businesses through negotiation for subsidized seating affording local sport enthusiasts the opportunity to experience the hair raising moments of Formula 1 street racing up close and personal.

Our proposed circuit location is situated within the Greenpoint Sport Precinct fondly known as “the African Riviera”.

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OUR RECENT WORK

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

 

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Battery Clinic

Battery clinic Cape Town South Africa

Battery Clinic

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Battery Clinic

Steve’s Battery Clinic was a up and coming one stop Battery Service outlet in Randfontein JHB. When they wanted to adopt the franchise model for future business growth, we knew the logo and branding was a priority. There were already plans to open more stores.

After a strategic session we looked at adding a company mascot “spokes person” to widen our marketing Strategy, Sparky was born and with that a friendly face to a “macho” battery environment. The branding needed to stand out but feel at place in the automotive environment at the same time. Being a 1 stop Battery outlet, we needed to be aware that the brand could become a household brand. It needed to look as a welcoming addition to any home, now that battery charged UPS Systems are taking centre stage, we were right!

There are 9 outlets throughout South Africa and the aim is to have 30 by end of 2016, it is indeed a fully charged Franchise opportunity!

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OUR RECENT WORK

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

 

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PliC Plastics

plic-store-project-page

PliC Plastics

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PliC Plastics

Pure Plastics approached us in 2011 through Franchising Plus (one of SA’s leading Franchise management companies). The company wanted to enlarge their footprint within South Africa and looked at the franchise model to do so.
We looked at their branding and found that the name did not appeal to the “modern” new home-owners.

We moved away from Pure Plastics and changed the name to PLiC (PLastic innovations Company) we now had a catchy name with more future potential; PLiC products, PLiC E-Commerce. As well as getting rid of the negative undertone of the word “plastic”.

The branding is bold, simple, playful and easy to recognise in a very busy shopping experience that most people endure when buying household goods. We however added a by-line “Your Local Plasticware Shop” to ensure the brand could slowly grow into the subconscious consumer mind. Once the brand has a large footprint this could be relooked.

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OUR RECENT WORK

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salienceLogoSmall

[/et_pb_text][et_pb_text global_parent="350" admin_label="Text" background_layout="light" text_orientation="left" text_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="0px||0px|"]

Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

 

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img12

OkoBay

OkoBay

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Okobay

We have been working with OkoBay's team for about 2 years and have a good understanding of their brand and the direction they are looking to take for the future. We were asked to develop a new range of packaging for their Coconut Frozen Dessert range that has been launched in Europe. The brand continues with their playfull character in a very competitive "health" conscious market that is normally plagued by clean (green) boring designs? Why must healthy be boring?? It needs to be fun to live healthy and that is exactly what OkoBay is doing!

[/et_pb_text][/et_pb_column][et_pb_column type="1_4"][et_pb_cta admin_label="Call To Action" button_url="http://www.okobay.com/" url_new_window="on" button_text="VIEW WEBSITE" use_background_color="off" background_color="#7EBEC5" background_layout="light" text_orientation="center" header_font_size="17" body_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="10px|0px|0px|0px" custom_button="on" button_text_size="15" button_text_color="#5e88a2" button_bg_color="#ffffff" button_border_width="2" button_border_color="#5e88a2" button_border_radius="0" button_letter_spacing="2" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_text_color_hover="#ffffff" button_bg_color_hover="#5e88a2" button_border_color_hover="#5e88a2" button_border_radius_hover="0" button_letter_spacing_hover="2"] [/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" fullwidth="off" specialty="off" transparent_background="on" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="0px||30px|" padding_mobile="off" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" background_color="#f9f9f9"][et_pb_row admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" custom_padding="20px|45px|20px|45px" padding_mobile="off" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on" custom_margin="0px||0px|"][et_pb_column type="4_4"][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/Okabay.png" custom_margin="0px|50px|0px|50px" custom_css_main_element="padding-bottom:20px;"] [/et_pb_image][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/okobay-website-mac.png" custom_margin="|50px|20px|50px" custom_css_main_element="padding-top:25px;"] [/et_pb_image][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/OKabay3.png" custom_margin="0px|50px|0px|50px" custom_css_main_element="padding-bottom:20px;"] [/et_pb_image][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/okobay2.jpg" custom_margin="0px|50px|0px|50px" custom_css_main_element="padding-bottom:20px;"] [/et_pb_image][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/okobay1.jpg" custom_margin="0px|50px|0px|50px" custom_css_main_element="padding-bottom:20px;"] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="section" global_module="563" transparent_background="off" background_color="#f7f7f7" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="5px|0px|5px|0px" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" module_id="portfoliosection" collapsed="off"][et_pb_row global_parent="563" admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" custom_padding="30px|0px|30px|0px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" parallax_2="off" parallax_method_2="off" parallax_3="off" parallax_method_3="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text global_parent="563" admin_label="Text" background_layout="light" text_orientation="center" text_font_size="17" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="10px|0px|10px|0px" text_letter_spacing="4px"]

OUR RECENT WORK

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row global_parent="563" admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" padding_mobile="off" module_id="work" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text global_parent="563" admin_label="Portfolio" background_layout="light" text_orientation="center" text_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" module_id="portfolio" module_class="portfolio-pb"]

[wpb-portfolio] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" fullwidth="off" specialty="off" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="10px|10px" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" background_color="#000000" gutter_width="3"][et_pb_row admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_padding="5px|5px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_cta admin_label="Call To Action" saved_tabs="all" global_module="2298" title="Want To Work With Us?" button_url="http://www.salience.co.za/contact-us/" url_new_window="off" button_text="Get in Touch" use_background_color="off" background_color="#7EBEC5" background_layout="dark" text_orientation="center" max_width="1200px" header_font_size="20" body_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_margin="10px|||" custom_padding="0px|0px|5px|0px" custom_button="on" button_text_size="15" button_text_color="#ffffff" button_bg_color="rgba(0,0,0,0)" button_border_width="2" button_border_radius="0" button_letter_spacing="0" button_use_icon="default" button_icon_placement="right" button_on_hover="off" button_text_color_hover="rgba(0,0,0,0.7)" button_bg_color_hover="#ffffff" button_border_color_hover="#ffffff" button_border_radius_hover="1" button_letter_spacing_hover="0"] [/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" global_module="565" fullwidth="on" specialty="off" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="30px||30px|" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" custom_css_main_element="padding:0px !important;||"][et_pb_fullwidth_map global_parent="565" admin_label="Fullwidth Map" address="2A Park Rd, Gardens, Cape Town, 8001, South Africa" zoom_level="16" address_lat="-33.92956250439983" address_lng="18.412088802585572" mouse_wheel="off" module_id="maplay"] [et_pb_map_pin pin_address="2A Park Rd, Gardens, Cape Town, 8001, South Africa" pin_address_lat="-33.9289" pin_address_lng="18.41125999999997"] [/et_pb_map_pin] [/et_pb_fullwidth_map][/et_pb_section][et_pb_section admin_label="footer" global_module="350" fullwidth="off" specialty="off" transparent_background="off" background_color="#000000" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" padding_mobile="off" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" custom_padding="0px||10px|"][et_pb_row global_parent="350" admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" custom_padding="25px|0px|0px|0px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" parallax_2="off" parallax_method_2="off" parallax_3="off" parallax_method_3="off" column_padding_mobile="on"][et_pb_column type="1_3"][/et_pb_column][et_pb_column type="1_3"][et_pb_text global_parent="350" admin_label="Text" background_layout="light" text_orientation="left" text_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="0px||0px|"]

salienceLogoSmall

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

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img12

Chemcape

Chemcape

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Chemcape

ChemCape is one of the clients who regularly sits with us and Strategise how they want to go forward. They understand their markets and what needs to be done to stand out with their targeted clients. They keep on adding products to stay relevant and have show dedication to their Marketing/Brand strategy.

A simple clean corporate identity was developed that stands strong in a clinical as well as industrial environment. The Brand Implementation starts from an office sign to the website and Branded trucks. The aim was to pull the Branding right through and make sure the clients recognise the Brand/Company.

The packaging & Labelling was created to ensure that the user recognised the Brand and therefor referred to the Brand when ordering, we adopted an easy user experience, so that the users would not have to look to other Brands and stick with the ChemCape brand as it would make their job easy.

[/et_pb_text][/et_pb_column][et_pb_column type="1_4"][et_pb_cta admin_label="Call To Action" button_url="http://www.chemcape.co.za/" url_new_window="on" button_text="VIEW WEBSITE" use_background_color="off" background_color="#7EBEC5" background_layout="light" text_orientation="center" header_font_size="17" body_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="10px|0px|0px|0px" custom_button="on" button_text_size="15" button_text_color="#5e88a2" button_bg_color="#ffffff" button_border_width="2" button_border_color="#5e88a2" button_border_radius="0" button_letter_spacing="2" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_text_color_hover="#ffffff" button_bg_color_hover="#5e88a2" button_border_color_hover="#5e88a2" button_border_radius_hover="0" button_letter_spacing_hover="2" module_id="caller"]

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[/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="section" global_module="563" transparent_background="off" background_color="#f7f7f7" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="5px|0px|5px|0px" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" module_id="portfoliosection" collapsed="off"][et_pb_row global_parent="563" admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" custom_padding="30px|0px|30px|0px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" parallax_2="off" parallax_method_2="off" parallax_3="off" parallax_method_3="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text global_parent="563" admin_label="Text" background_layout="light" text_orientation="center" text_font_size="17" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="10px|0px|10px|0px" text_letter_spacing="4px"]

OUR RECENT WORK

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row global_parent="563" admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" padding_mobile="off" module_id="work" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text global_parent="563" admin_label="Portfolio" background_layout="light" text_orientation="center" text_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" module_id="portfolio" module_class="portfolio-pb"]

[wpb-portfolio]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" fullwidth="off" specialty="off" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="10px|10px" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" background_color="#000000" gutter_width="3"][et_pb_row admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_padding="5px|5px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_cta admin_label="Call To Action" url_new_window="off" button_text="Get in Touch" use_background_color="off" background_color="#7EBEC5" background_layout="dark" text_orientation="center" use_border_color="off" border_color="#ffffff" border_style="solid" custom_button="on" button_letter_spacing="0" button_use_icon="default" button_icon_placement="right" button_on_hover="off" button_letter_spacing_hover="0" button_url="http://www.salience.co.za/contact-us/" max_width="1200px" custom_padding="0px|0px|5px|0px" custom_margin="10px|||" button_border_radius="0" title="Want To Work With Us?" header_font_size="20" body_font_size="14" button_text_size="15" button_border_width="2" button_border_radius_hover="1" button_text_color="#ffffff" button_bg_color="rgba(0,0,0,0)" button_text_color_hover="rgba(0,0,0,0.7)" button_bg_color_hover="#ffffff" button_border_color_hover="#ffffff"]

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" global_module="565" fullwidth="on" specialty="off" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="30px||30px|" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" custom_css_main_element="padding:0px !important;||"][et_pb_fullwidth_map global_parent="565" admin_label="Fullwidth Map" address="2A Park Rd, Gardens, Cape Town, 8001, South Africa" zoom_level="16" address_lat="-33.92956250439983" address_lng="18.412088802585572" mouse_wheel="off" module_id="maplay"]

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Durbanville • Cape Town • 8001
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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za