Salience is a Brand Strategy & Management, consultancy based in Cape Town, South Africa.
Branding is crucial for small and large companies, especially in today’s expanding “WWW” digital consumer market. Once you placed your Brand on the internet, you no longer only compete with local markets, you enter a highly competitive global Brand environment.
Brand Strategy is essential for B2B, the only way to stand out from your competitors is through a strong Brand Strategy. Your Brand Strategy highlights your competitive positioning (USP) and positions your “Brand” in the mind of your prospects and customers. You probably know what Brands like Vodaphone, Engen, Castle or GoPro represent. Now imagine that you’re competing against one of these companies and want to capture a significant market share. You will need to start with a creative well thought through Brand Strategy.
Without a Brand Strategy, the battle, what is already tough enough is almost impossible. The Brand/Company that represents something valuable will have an easier time reaching, engaging, closing and retaining customers. Successful branding also creates “Brand Equity” – the amount of money that customers are willing to pay just because it’s your brand. In addition to generating revenue, Brand Equity makes your company itself more valuable over the long term. As you see it needs Creative Thinking, so contact us to see how we do this!
Has your company defined a strategy for your brand(s)?
We are here to help you improve your business by designing a creative and effective presence with a powerful brand strategy.
Durbanville • Cape Town • 8001
+27 21 975 5913 • firstname.lastname@example.org