Digital Marketing & Strategy
Digital Marketing and Strategy is the next phase towards implementation of the Brand Strategy. The Brand Strategy supports the Digital aspect of the Brand Implementation. Digital Marketing has become an essential component of the complete Marketing of a Brand/Company. A company needs to really think before they implement any form of Marketing. We strategies together with our client, ensuring they fully understand why we use the tools we do and how this will influence his Brand in the long term.
Our Digital Marketing is Targeted, Measurable, and Interactive. We believe the User Experience goes much further than creating a stunning website. Our Digital Technologies reach and convert leads into customers and retain them.
Our Key Objectives: Brand Promotions, Building Loyalty and Increasing Sales.
Our Digital Marketing techniques:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Influencer Marketing
- Content Automation
- Campaign Marketing
- e-commerce marketing
- social media marketing
- social media optimization
Has your company defined a strategy for your brand(s)?
We are here to help you improve your business by designing a creative and effective presence with a powerful brand strategy.
Working with Salience has been and continues to be a pleasure. They react efficiently and effectively to design briefs and are available around the clock, which for a dynamic business that I like to think of mine as, is often a necessity. Unlike my previous experiences with design agencies and teams, Salience actually care about the work they put out there. Briefs are not only given a creative design look and feel that might garner the ideal reaction from a client like myself, but there is often a thorough explanation as to how this design is to be integrated in our online and offline marketing plans.
There is always a strategy that has been considered and proposed as to why the direction of the design being proposed is such and then how it can grow with the business and any verticals that may exist.
This kind of careful thinking and close regard for client relationships is uncommon and something I plan to maintain for the foreseeable future.
Darryn Welch - Founder of OkoBay Ventures and Instinctive Film
It has been our pleasure to work with Salience for a number of years. We started of when we wanted to adopt our business to a Franchise model, Salience was recommended by Franchise Plus and we have never looked back since. The ability to collaborate with a strong team whose strategic creativity knows no boundaries. Our positive relationship can be seen in the success our newly developed Brand has had, we are a known brand in our area and people are referring to our Brand name, what was accomplished in a very short period of time. Salience immerse themselves in, understand our stock complexities, and think together with us.
The ability to work on all our different media has been impressive, from signage development to social media, they deliver a product far better than you could have ever imagined. Their Branding ideas are simple, well designed and very effective. We are delighted to call Salience Creative Thinking one of our key suppliers and to have had such a long and successful partnership with them.
We believe that they are one of the best Strategic Creative teams in the Western Cape. Regards.
Lourens van Zyl - PLiC Plastics
Our firm has been working with Bjorn Buyst of Salience for six years. Salience has assisted two clients specifically, Battery Clinic and PLIC, with the development of their corporate identity and associated marketing strategies and plans. Salience produces work of high quality and they are totally client eccentric. Specifically, Bjorn Buyst will spend additional time and energy to ensure that client needs are met.
Salience also works well with us as external service providers to these clients and also keeps us informed of important decisions as it may pertain to our consulting projects. We would happily recommend Salience as an agency that produces quality and creative work to meet client needs.
Anita Du Toit - Franchising Plus
When we went looking for a creative agency to work on our brand concept, we did not know where to start. As a small start-up franchise we needed reassurance, Salience Strategic gave us a complete plan for what was needed to create the brand as per our advertising script.
We have such a colorful brand that stands out to all the rest, together with a fantastic mascot. Many thanks to Bjorn Buyst who has been brilliant from the start and who had so much patience with us throughout all the jobs.
Steve Huysamen - Battery Clinic
Bjørn/Salience was tasked with taking the image and dream I had of a new company brand and making it reality, which he did surpassing my expectations. The brief was to develop a brand that was far removed from our current company and yet to keep the ethos of the business as the core.
Salience and I started with an Idea and a story. Through workshops, meetings and calls he produced a brand that speaks to our people, is instantly recognisable and is something we are proud of.
I could not be happier with the work that Bjorn has produced in a calm and professional manner. He stuck to the brief produced a very concise and clear brand strategy. The brand manual is very comprehensive and his advice has been invaluable.
ThornTree will be forever grateful. I would give my recommendation gladly.
Alan Russell - ThornTree Group
Durbanville • Cape Town • 8001
+27 21 975 5913 • firstname.lastname@example.org