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salience brand strategy

Salience is a Brand Strategy & Management Consultancy based in Cape Town, South Africa.
We specialise in creative thinking when it counts most.
View Our Work
battery clinic
The Strategy sessions revealed that by adding a company mascot “spokes person” we would widen our marketing Strategy.
Sparky was born and with that a friendly face to a “macho” battery environment.
View Project
cape town grand prix

Core to our strategy is making this experience accessible to the many African motoring fans of all walks of life. Truly making Formula 1 an event for ALL people to experience and not just the few.

View Project

OUR RECENT WORK

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Ceres Fruit Processors

Ceres Fruit Processors - Salience Branding and Web Development

Ceres Fruit Processors

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Ceres Fruit Processors

Ceres Fruit Processors approached us to assist them with their Brand and Design. They wanted more timeless approach. Modern with a touch of heritage as the Brand has been part of South African success in the fruit industry for 40 years.

The primairy Brand colours would be a way to differentiate them from the very clinical look most of their competitors brands have adopted. We wanted a human and African feel to the Brand. We have successfully done this through messaging and image. Again our signature clean to the point visuals show international quality with African flair.

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OUR RECENT WORK

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salienceLogoSmall

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

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Cape Town Grand Prix

Cape-Town-Grand-Prix

Cape Town Grand Prix

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Cape Town Grand Prix South Africa

Over 500 million viewers watch this Mega Event worldwide! It would return to our shores annually! Not only would this event grow positive awareness of our country as a tourist destination but re-introduce motorsport to our African continent and at the same time create a sustainable legacy linked to hosting mega sports events.

Our street circuit makes economic sense, we would continue to make use of the 2010 World Cup facilities, such as: Fan Walks, Transportation, Media Centres and most of all, our beautiful Cape Town Stadium on an annual basis!

Core to our strategy is ensuring we able to make this experience accessible to the many motoring fans in our country. This we intend realizing by partnering with local businesses through negotiation for subsidized seating affording local sport enthusiasts the opportunity to experience the hair raising moments of Formula 1 street racing up close and personal.

Our proposed circuit location is situated within the Greenpoint Sport Precinct fondly known as “the African Riviera”.

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OUR RECENT WORK

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[wpb-portfolio]

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salienceLogoSmall

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

 

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View Project
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Battery Clinic

Battery clinic Cape Town South Africa

Battery Clinic

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Battery Clinic

Steve’s Battery Clinic was a up and coming one stop Battery Service outlet in Randfontein JHB. When they wanted to adopt the franchise model for future business growth, we knew the logo and branding was a priority. There were already plans to open more stores.

After a strategic session we looked at adding a company mascot “spokes person” to widen our marketing Strategy, Sparky was born and with that a friendly face to a “macho” battery environment. The branding needed to stand out but feel at place in the automotive environment at the same time. Being a 1 stop Battery outlet, we needed to be aware that the brand could become a household brand. It needed to look as a welcoming addition to any home, now that battery charged UPS Systems are taking centre stage, we were right!

There are 9 outlets throughout South Africa and the aim is to have 30 by end of 2016, it is indeed a fully charged Franchise opportunity!

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OUR RECENT WORK

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

 

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PliC Plastics

plic-store-project-page

PliC Plastics

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PliC Plastics

Pure Plastics approached us in 2011 through Franchising Plus (one of SA’s leading Franchise management companies). The company wanted to enlarge their footprint within South Africa and looked at the franchise model to do so.
We looked at their branding and found that the name did not appeal to the “modern” new home-owners.

We moved away from Pure Plastics and changed the name to PLiC (PLastic innovations Company) we now had a catchy name with more future potential; PLiC products, PLiC E-Commerce. As well as getting rid of the negative undertone of the word “plastic”.

The branding is bold, simple, playful and easy to recognise in a very busy shopping experience that most people endure when buying household goods. We however added a by-line “Your Local Plasticware Shop” to ensure the brand could slowly grow into the subconscious consumer mind. Once the brand has a large footprint this could be relooked.

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OUR RECENT WORK

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salienceLogoSmall

[/et_pb_text][et_pb_text global_parent="350" admin_label="Text" background_layout="light" text_orientation="left" text_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="0px||0px|"]

Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

 

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img12

OkoBay

OkoBay

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Okobay

We have been working with OkoBay's team for about 2 years and have a good understanding of their brand and the direction they are looking to take for the future. We were asked to develop a new range of packaging for their Coconut Frozen Dessert range that has been launched in Europe. The brand continues with their playfull character in a very competitive "health" conscious market that is normally plagued by clean (green) boring designs? Why must healthy be boring?? It needs to be fun to live healthy and that is exactly what OkoBay is doing!

[/et_pb_text][/et_pb_column][et_pb_column type="1_4"][et_pb_cta admin_label="Call To Action" button_url="http://www.okobay.com/" url_new_window="on" button_text="VIEW WEBSITE" use_background_color="off" background_color="#7EBEC5" background_layout="light" text_orientation="center" header_font_size="17" body_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="10px|0px|0px|0px" custom_button="on" button_text_size="15" button_text_color="#5e88a2" button_bg_color="#ffffff" button_border_width="2" button_border_color="#5e88a2" button_border_radius="0" button_letter_spacing="2" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_text_color_hover="#ffffff" button_bg_color_hover="#5e88a2" button_border_color_hover="#5e88a2" button_border_radius_hover="0" button_letter_spacing_hover="2"] [/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" fullwidth="off" specialty="off" transparent_background="on" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="0px||30px|" padding_mobile="off" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" background_color="#f9f9f9"][et_pb_row admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" custom_padding="20px|45px|20px|45px" padding_mobile="off" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on" custom_margin="0px||0px|"][et_pb_column type="4_4"][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/Okabay.png" custom_margin="0px|50px|0px|50px" custom_css_main_element="padding-bottom:20px;"] [/et_pb_image][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/okobay-website-mac.png" custom_margin="|50px|20px|50px" custom_css_main_element="padding-top:25px;"] [/et_pb_image][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/OKabay3.png" custom_margin="0px|50px|0px|50px" custom_css_main_element="padding-bottom:20px;"] [/et_pb_image][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/okobay2.jpg" custom_margin="0px|50px|0px|50px" custom_css_main_element="padding-bottom:20px;"] [/et_pb_image][et_pb_image admin_label="Image" show_in_lightbox="off" url_new_window="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" src="http://www.salience.co.za/wp-content/uploads/2015/12/okobay1.jpg" custom_margin="0px|50px|0px|50px" custom_css_main_element="padding-bottom:20px;"] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="section" global_module="563" transparent_background="off" background_color="#f7f7f7" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="5px|0px|5px|0px" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" module_id="portfoliosection" collapsed="off"][et_pb_row global_parent="563" admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" custom_padding="30px|0px|30px|0px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" parallax_2="off" parallax_method_2="off" parallax_3="off" parallax_method_3="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text global_parent="563" admin_label="Text" background_layout="light" text_orientation="center" text_font_size="17" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="10px|0px|10px|0px" text_letter_spacing="4px"]

OUR RECENT WORK

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row global_parent="563" admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" padding_mobile="off" module_id="work" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text global_parent="563" admin_label="Portfolio" background_layout="light" text_orientation="center" text_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" module_id="portfolio" module_class="portfolio-pb"]

[wpb-portfolio] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" fullwidth="off" specialty="off" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="10px|10px" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" background_color="#000000" gutter_width="3"][et_pb_row admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_padding="5px|5px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_cta admin_label="Call To Action" saved_tabs="all" global_module="2298" title="Want To Work With Us?" button_url="http://www.salience.co.za/contact-us/" url_new_window="off" button_text="Get in Touch" use_background_color="off" background_color="#7EBEC5" background_layout="dark" text_orientation="center" max_width="1200px" header_font_size="20" body_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_margin="10px|||" custom_padding="0px|0px|5px|0px" custom_button="on" button_text_size="15" button_text_color="#ffffff" button_bg_color="rgba(0,0,0,0)" button_border_width="2" button_border_radius="0" button_letter_spacing="0" button_use_icon="default" button_icon_placement="right" button_on_hover="off" button_text_color_hover="rgba(0,0,0,0.7)" button_bg_color_hover="#ffffff" button_border_color_hover="#ffffff" button_border_radius_hover="1" button_letter_spacing_hover="0"] [/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" global_module="565" fullwidth="on" specialty="off" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="30px||30px|" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" custom_css_main_element="padding:0px !important;||"][et_pb_fullwidth_map global_parent="565" admin_label="Fullwidth Map" address="2A Park Rd, Gardens, Cape Town, 8001, South Africa" zoom_level="16" address_lat="-33.92956250439983" address_lng="18.412088802585572" mouse_wheel="off" module_id="maplay"] [et_pb_map_pin pin_address="2A Park Rd, Gardens, Cape Town, 8001, South Africa" pin_address_lat="-33.9289" pin_address_lng="18.41125999999997"] [/et_pb_map_pin] [/et_pb_fullwidth_map][/et_pb_section][et_pb_section admin_label="footer" global_module="350" fullwidth="off" specialty="off" transparent_background="off" background_color="#000000" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" padding_mobile="off" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" custom_padding="0px||10px|"][et_pb_row global_parent="350" admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" custom_padding="25px|0px|0px|0px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" parallax_2="off" parallax_method_2="off" parallax_3="off" parallax_method_3="off" column_padding_mobile="on"][et_pb_column type="1_3"][/et_pb_column][et_pb_column type="1_3"][et_pb_text global_parent="350" admin_label="Text" background_layout="light" text_orientation="left" text_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="0px||0px|"]

salienceLogoSmall

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

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img12

Chemcape

Chemcape

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Chemcape

ChemCape is one of the clients who regularly sits with us and Strategise how they want to go forward. They understand their markets and what needs to be done to stand out with their targeted clients. They keep on adding products to stay relevant and have show dedication to their Marketing/Brand strategy.

A simple clean corporate identity was developed that stands strong in a clinical as well as industrial environment. The Brand Implementation starts from an office sign to the website and Branded trucks. The aim was to pull the Branding right through and make sure the clients recognise the Brand/Company.

The packaging & Labelling was created to ensure that the user recognised the Brand and therefor referred to the Brand when ordering, we adopted an easy user experience, so that the users would not have to look to other Brands and stick with the ChemCape brand as it would make their job easy.

[/et_pb_text][/et_pb_column][et_pb_column type="1_4"][et_pb_cta admin_label="Call To Action" button_url="http://www.chemcape.co.za/" url_new_window="on" button_text="VIEW WEBSITE" use_background_color="off" background_color="#7EBEC5" background_layout="light" text_orientation="center" header_font_size="17" body_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="10px|0px|0px|0px" custom_button="on" button_text_size="15" button_text_color="#5e88a2" button_bg_color="#ffffff" button_border_width="2" button_border_color="#5e88a2" button_border_radius="0" button_letter_spacing="2" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_text_color_hover="#ffffff" button_bg_color_hover="#5e88a2" button_border_color_hover="#5e88a2" button_border_radius_hover="0" button_letter_spacing_hover="2" module_id="caller"]

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[/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="section" global_module="563" transparent_background="off" background_color="#f7f7f7" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="5px|0px|5px|0px" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" module_id="portfoliosection" collapsed="off"][et_pb_row global_parent="563" admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" custom_padding="30px|0px|30px|0px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" parallax_2="off" parallax_method_2="off" parallax_3="off" parallax_method_3="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text global_parent="563" admin_label="Text" background_layout="light" text_orientation="center" text_font_size="17" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="10px|0px|10px|0px" text_letter_spacing="4px"]

OUR RECENT WORK

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row global_parent="563" admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" gutter_width="3" padding_mobile="off" module_id="work" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text global_parent="563" admin_label="Portfolio" background_layout="light" text_orientation="center" text_font_size="14" use_border_color="off" border_color="#ffffff" border_style="solid" module_id="portfolio" module_class="portfolio-pb"]

[wpb-portfolio]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" fullwidth="off" specialty="off" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="10px|10px" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" background_color="#000000" gutter_width="3"][et_pb_row admin_label="Row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_padding="5px|5px" padding_mobile="on" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_cta admin_label="Call To Action" url_new_window="off" button_text="Get in Touch" use_background_color="off" background_color="#7EBEC5" background_layout="dark" text_orientation="center" use_border_color="off" border_color="#ffffff" border_style="solid" custom_button="on" button_letter_spacing="0" button_use_icon="default" button_icon_placement="right" button_on_hover="off" button_letter_spacing_hover="0" button_url="http://www.salience.co.za/contact-us/" max_width="1200px" custom_padding="0px|0px|5px|0px" custom_margin="10px|||" button_border_radius="0" title="Want To Work With Us?" header_font_size="20" body_font_size="14" button_text_size="15" button_border_width="2" button_border_radius_hover="1" button_text_color="#ffffff" button_bg_color="rgba(0,0,0,0)" button_text_color_hover="rgba(0,0,0,0.7)" button_bg_color_hover="#ffffff" button_border_color_hover="#ffffff"]

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label="Section" global_module="565" fullwidth="on" specialty="off" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="30px||30px|" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" gutter_width="3" custom_css_main_element="padding:0px !important;||"][et_pb_fullwidth_map global_parent="565" admin_label="Fullwidth Map" address="2A Park Rd, Gardens, Cape Town, 8001, South Africa" zoom_level="16" address_lat="-33.92956250439983" address_lng="18.412088802585572" mouse_wheel="off" module_id="maplay"]

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za

 

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OUR TRUSTED SERVICES

We are here to help you improve your business by designing a creative and effective presence with a powerful brand strategy.

Brand Strategy

Strategise every step carefully to ensure you reach your markets effectively with a unique eye-catching brand

Digital Strategy

Essential to any brand strategy, targeted and measurable, just what a brand needs to stay ahead!

Visual Experience

What you see and like needs to appeal to the targeted markets,

Web Development

The user experience on a digital platform is essential to what turns your “like” into a buyer and a stranger into a happy customer.

Digital Marketing

Get your Brand strategy out there. Be ready to market the correct audience in a highly competitive environment.

Brand Implementation

 Nothing happens if all these plans are not carefully implemented, at the right time!

Working with Salience has been and continues to be a pleasure. They react efficiently and effectively to design briefs and are available around the clock, which for a dynamic business that I like to think of mine as, is often a necessity. Unlike my previous experiences with design agencies and teams, Salience actually care about the work they put out there. Briefs are not only given a creative design look and feel that might garner the ideal reaction from a client like myself, but there is often a thorough explanation as to how this design is to be integrated in our online and offline marketing plans.

There is always a strategy that has been considered and proposed as to why the direction of the design being proposed is such and then how it can grow with the business and any verticals that may exist.

This kind of careful thinking and close regard for client relationships is uncommon and something I plan to maintain for the foreseeable future.

Darryn Welch - Founder of OkoBay Ventures and Instinctive Film

 

 

 

 

 

 

 

It has been our pleasure to work with Salience for a number of years. We started of when we wanted to adopt our business to a Franchise model, Salience was recommended by Franchise Plus and we have never looked back since. The ability to collaborate with a strong team whose strategic creativity knows no boundaries. Our positive relationship can be seen in the success our newly developed Brand has had, we are a known brand in our area and people are referring to our Brand name, what was accomplished in a very short period of time. Salience immerse themselves in, understand our stock complexities, and think together with us.

The ability to work on all our different media has been impressive, from signage development to social media, they deliver a product far better than you could have ever imagined. Their Branding ideas are simple, well designed and very effective. We are delighted to call Salience Creative Thinking one of our key suppliers and to have had such a long and successful partnership with them.

We believe that they are one of the best Strategic Creative teams in the Western Cape. Regards.

Lourens van Zyl - PLiC Plastics

Our firm has been working with Bjorn Buyst of Salience for six years. Salience has assisted two clients specifically, Battery Clinic and PLIC, with the development of their corporate identity and associated marketing strategies and plans. Salience produces work of high quality and they are totally client eccentric. Specifically, Bjorn Buyst will spend additional time and energy to ensure that client needs are met.

Salience also works well with us as external service providers to these clients and also keeps us informed of important decisions as it may pertain to our consulting projects. We would happily recommend Salience as an agency that produces quality and creative work to meet client needs.

Anita Du Toit - Franchising Plus

When we went looking for a creative agency to work on our brand concept, we did not know where to start. As a small start-up franchise we needed reassurance, Salience Strategic gave us a complete plan for what was needed to create the brand as per our advertising script.

We have such a colorful brand that stands out to all the rest, together with a fantastic mascot. Many thanks to Bjorn Buyst who has been brilliant from the start and who had so much patience with us throughout all the jobs.

Steve Huysamen - Battery Clinic

 

 

Bjørn/Salience was tasked with taking the image and dream I had of a new company brand and making it reality, which he did surpassing my expectations. The brief was to develop a brand that was far removed from our current company and yet to keep the ethos of the business as the core.

Salience and I started with an Idea and a story. Through workshops, meetings and calls he produced a brand that speaks to our people, is instantly recognisable and is something we are proud of.

I could not be happier with the work that Bjorn has produced in a calm and professional manner. He stuck to the brief produced a very concise and clear brand strategy. The brand manual is very comprehensive and his advice has been invaluable.

ThornTree will be forever grateful. I would give my recommendation gladly.

.

Alan Russell - ThornTree Group

 

Want To Work With Us?

Get in Touch

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Durbanville • Cape Town • 8001
+27 21 975 5913 • info@salience.co.za